SecureConnect Revitalizes its Brand Identity and Launches New Website
by Kristyan Mjolsnes @ http://www.secureconnect.com . July 30, 2010 . 10:22AM
Unveiling a new logo and completely redesigned website earlier this week, SecureConnect has revitalized its brand to reflect differentiation and leadership in the industry. Specializing in PCI compliance and security solutions, the company has more strongly positioned itself through strategic rebranding that includes renewed design and delivery of communication. Focusing on security as the fundamental source of proper compliance, SecureConnect revisited its tagline, determining that “Security. Compliance. Control.” more strongly communicates its approach to network security and PCI compliance. With a solution unmatched in the industry, the rebranding effort reinforces the commitment SecureConnect delivers to its customers.
In tandem with its logo redesign, the company examined its online presence and how it could be improved. Launching a more user-friendly website, SecureConnect hopes information will be more easily accessible to customers. The wealth of educational information and valuable resources available through SecureConnect.com is intended to benefit business owners, acquiring bank partners and integration vendors.
As the SecureConnect brand continues to evolve its solution with the ever changing PCI standards, the rebranding effort attempts to keep its image in line with these changes.
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